It is essential to know well your destination and environment before doing
business in a foreign land
While you have business in Spain our services are designed to assist you along
your journey with trust and commitment
The trade mission. Destination: Spain
Before take-off
Planning the business mission and making a surveillance flight
It is essential to know your destination and business environment well before
landing. Hundreds of euros and dollars are wasted because of ignoring a country’s
idiosyncrasies when implementing a business plan. Many trade missions in a foreign
country fail for not taking into account simple factors such as the weather, language
barriers, customs and laws, the media, regional differences, political rivalries... in
short, to ignore the local people and social context.
A marketing plan that doesn’t take into account these variables is not only
incomplete, it’s also a high risk flight. Therefore, prior knowledge of the
surroundings and its particularities are essential to identify the strengths and
weaknesses of the trade mission. In Spain, for example, there are substantial and
important differences between doing business in Madrid, Barcelona, Bilbao or
Seville.
The trade mission:
destination Spain
Extend your visit and
explore the real Spain
Events & Trade
Your spanish guide
Do you plan to do
business in Spain?
Rates and estimates.
A ticket with no
hidden surprises
We will help you throughout these processes and guide you step by step from the beginning. We can advise you in two different and
complementary ways:
•
Before travelling to Spain, providing valuable market research reports you may need to assess
opportunities and risks, which will help you take the best decisions.
•
In your first and subsequent trips to Spain, paving the way and guiding and helping you during the entire
implementation process.
While you have business in Spain and for as long as you deem necessary, our services are designed to assist your along your journey.
Taking off. With your seat belt well fastened
Flying over the Spanish territory
In order to build up a consistent business plan, there are important strategic and marketing issues to be covered. In summary, we
identify the following variables and needs:
Identifying the territory (ethnographic and social marketing):
• Customs and differences between regions and the autonomous communities, languages, national and
local holidays, business and working hours, etc.
• Laws, policies, regulations, insurance, permits, customs, at national and local levels (regions, autonomous
regions, municipalities, neighborhoods).
• Geographic, demographic and economic information; natural and artificial barriers, populations,
inhabitants, transport and communications, income per capita, GDP (gross domestic product), etc.
Identifying the contents (strategic and conceptual marketing):
• Internet, sector portals, websites, digital signage, online advertising and platforms.
• National, regional and local TV and radio channels.
• Social media and networking. Presence on Facebook, Twitter, Linkedin, etc.
• The national and local newspapers, political orientation, geographic distribution, etc.
• The technical and specialized trade press.
• Fairs and events, both national and local.
• Institutions, chambers of commerce, associations and professional groups.
• Fairgrounds, hotels, congress halls, auditoriums, stadiums, museums, etc.
• Customer and supplier databases.
Smooth landing. Taking care of your business once landed.
Identifying the native population (network marketing):
Equal work or service can be done with the same quality but with very different budgets. It is also crucial to work with the best and
most reliable vendors and suppliers, whether it’s for a specific, intermittent or permanent service.
• Identify the top and best national and local suppliers (supplies, commodities, services, etc.).
• Negotiate the best terms and contracts (delivery deadlines, insurance, payment conditions, quality
control, etc.).
• Develop an efficient distribution, transport and logistics (eg. a multinational courier is efficient
between countries, but not delivering within the city).
• Provide at least three quotes for the same service or product (there can be very significant
differences between companies offering the same product or service).
Once landed: contact with your local guide in Spain
Trust and commitment. Helping you manage the business
A trusted local expert guide assisting you in this process will avoid many problems and setbacks.
Have in mind that in Spain only 23% of people speak fluent English and this may mean a serious
communication problem. A good understanding with the citizens is essential for building a strong
company in the native land. The other pillar is to accurately identify customers and to know when
and how to target them.
If you intend to settle in Spain, a trusted guide committed to you is the best guarantee for your
company and the key to success. And if you do not speak Spanish and/or English fluently, through a
translator we can overcome this obstacle without any problems.
